African food retailers outside the continent - Here are some of the Nigerian food items in high demand
Created at: March 9th 2021
Updated at: March 19th 2021
The food business is saturated , however , there are simple things foodpreneurs can do to make their businesses visible in a crowded market.
As a food retailer any where in the world, here are few things you should know
1) There are different kinds of food retailers (this depends on the audience you cater too), pick an audience, don't try to be a food retailer that caters to everyone.
2) Find the foods your target audience would be "more" willing to buy from you (stop throwing any and every products at your customers, you might end up confusing them)
3) Know the right quality of food and service delivery they desire and require .
4) Be sure the audience you choose to serve has the ability to pay for what you are offering.
5) Properly position yourself to be seen by them (marketing).
6) Invest in customer retention.
If you run an online African food store outside the continent and have been struggling with the right Nigerian foods to stock, here's a list to help you with that.
1) Ogi powder (grandios and tasty pot are 2 brands I recommend)
2) Maggi and knorr seasoning cubes
3) Oil palm concentrate for banga soup ( like banku mix/ bankwus)
4) Ponmo (wet or dry)
5) Poundo yam (like ola-ola and ayoola)
6) Cassava (fufu) flour
7) Bean flour ( I recommend tasty pot brand)
9) Peak milk
10) Golden morn
12) moimoi leaves
13) Locust beans (fresh/dry)
14) Blue band butter
16) puff-puff mix
17) zobo leaves
19) Indomie noodles
20) Nido milk
21) Gino tomato puree
22) Suya spice
23) Snails ( live/ oven dried/ frozen)
24) smoked catfish
25) Smoked eja osan ( asa fish)
26) Bonga fish
28) peppersoup spice
30) Jollof rice spice
32) fresh Nigerian vegetables (ugwu, shoko, ewedu, uziza, utazi)
33) kuli kuli
34) Okporo (red crayfish)
38) Dry bitterleaf
39) oloyin beans
40) Ijebu gari
41) Nigerian chin-chin
42) Peeled groundnut
43) Banga spice
44) Ducros seasoning
45) Alligator pepper
46) Native dry pepper
47) Cameroon pepper
Photo credit : www.bcsafricanfoods.com
Also as a retailer of Nigerian foods in the diaspora, do you know you can easily buy from wholesalers you that reside in the U.K, U.S and Canada, especially when you are buying in not so large quantities? Check out the market directory for a few options - https://directory.themarketfoodshop.com/